For natural products brands
Be seen by top retailers 365 days a year
Beacon Discovery puts your products and your brand's story in front of retail buyers, brokers and distributors before, during and after Natural Products Expo.
Included with your Expo West or Newtopia Now booth, or $2,000 a year for brands that don't exhibit.
For brands
Beacon for brands at a glance
What you get
- A product page for every product, with labels, certifications and sales data
- A brand profile with your story, mission and contacts
- A free HowGood sustainability impact estimate for each food and beverage product
- Your products on the Expo West show-floor map when buyers favorite them
What it costs
- Included with your booth at Natural Products Expo West or Newtopia Now
- $2,000 a year for brands that don't exhibit
How to start
- Choose your path: exhibitor, or Beacon-only subscription
- Complete the New Hope Standards application at apply.newhope.com
- Add and update your products in Informa's product information system (PIM)
Exhibiting at Expo West or Newtopia Now
Beacon is part of your booth
Every exhibiting brand's products go on Beacon at no extra cost. Start with Get on Beacon, then complete your New Hope Standards application.
Not exhibiting
A Beacon-only subscription
Brands that don't exhibit can be listed year-round for $2,000 a year, with the same product pages and brand profile, and HowGood estimates for food and beverage products.
What buyers see
Your products and your story, in the format buyers use
Product pages
Ingredients, certifications, labor practices and more, used to match your products with retailers' standards.
Brand profile
Tell your story, share your mission and values, and show your marketing materials and contacts. Retailers can request samples.
HowGood estimate
A free sustainability impact estimate from HowGood for each food and beverage product. You choose whether it shows on Beacon.
MarketReady Verified
Show that your label has been checked for FDA, FTC and USDA compliance.
About MarketReady Verified
Standards
Standards review before every show
New Hope Network's Standards team reviews every brand's products before Natural Products Expo, against the same ingredient and labeling standards retailers rely on at the show.
Be seen by buyers from
Retailers who use Beacon
Questions brands ask
- How many brands are on Beacon Discovery?
- 3,593 brands with 33,202 products, searched by retail buyers, distributors and investors.
- How do I upload products to Beacon?
- Start at Get Started on Beacon (opens in a new tab) and apply through the New Hope Standards application (opens in a new tab). Once your brand is approved, you manage your brand and product data in Informa's product information system (PIM), and our Standards team reviews products for approval and placement on Beacon Discovery. Questions: beacondiscovery@newhope.com.
- How much does Beacon Discovery cost?
- Beacon is included in every booth contract for Natural Products Expo West and Newtopia Now, with unlimited products at no extra cost. Brands that don't exhibit pay $2,000 a year.
- How long will products be visible on Beacon Discovery?
- Exhibitor listings run January through December each year. Beacon-only subscriptions run for a year from the date you subscribe.
- How do I update my brand or product information?
- Brands manage their brand and product data in Informa's product information system (PIM), which feeds Beacon Discovery. Changes appear on Beacon once they're approved. If you'd rather we make the changes, email beacondiscovery@newhope.com and say "I want Informa to update my brand/product data for me."
- What is a HowGood estimate and why should I show it on my products?
- Every food and beverage brand on Beacon receives a sustainability impact estimate from HowGood for its products, at no extra cost. Retailers value this transparency when choosing what to stock, and you choose whether the estimate shows on Beacon. HowGood is an independent research company with the world's largest food product sustainability database, drawn from more than 600 data sources and certifications. Estimates cover food and beverage products. The estimate measures a product across eight metrics: greenhouse gas emissions, soil health, water use, land use, biodiversity, animal welfare, labor risk and processing, and rates it Good, Great or Best.
Sources: SPINS, HowGood, New Hope Network Standards.
Put your products in front of buyers searching 33,202 products
Start with your booth, or with a Beacon-only subscription.