For retail buyers
Finding the right brands for your shelves
Beacon Discovery is the product catalog of Natural Products Expo: 33,202 natural and organic products from 3,593 brands, each reviewed against New Hope Network's ingredient and labeling standards, searchable year-round.
What you see on every product
Standards, sales data and sustainability in one place
Standards review
New Hope Network's Standards team reviews every product against the same ingredient and labeling standards as the Expo show floor.
How we review productsSPINS sales and attribute data
Retail sales, velocity and distribution from SPINS, and more than 100 filters built from label data: certifications, diets, allergens and claims.
About SPINS on BeaconHowGood sustainability estimates
Each food and beverage product gets a HowGood sustainability impact estimate of Good, Great or Best, so you can see at a glance which products stand out.
About HowGoodMarketReady Verified
The MarketReady Verified badge shows a product's label has been checked for FDA, FTC and USDA compliance, which speeds up your own product review.
About MarketReady Verified
Built for buying
Product pages, brand profiles and your own lists
Product pages
Labels, ingredients, certifications, sales data and marketing materials for each product in one place.
Brand profiles
Each brand's story, mission and values, with the people to contact. Start the conversation and request samples when you are ready.
Ingredient templates
Choose the template that matches your store's standards and Beacon hides products with ingredients you don't carry.
Favorites and lists
Save products to lists, share them with your team and export them to a spreadsheet.
Brands on Beacon
A few of the brands you can find
Natural Products Expo West · March 2–5, 2027
Beacon at Expo West
Shortlist before you travel
Filter for the brands exhibiting at Expo West 2027 and favorite the products worth a conversation.
Follow your map
Products you favorite appear on the show-floor map in the Expo West app, with blue-dot navigation to each booth.
Follow up after the show
Your favorites stay in Beacon for orders, samples and conversations after the show.
See it with our team
Book a demo
Our retail engagement team will walk you through Beacon, from setting up an ingredient template to building your show list.
Questions retail buyers ask
- How many products and brands are on Beacon Discovery?
- 33,202 products from 3,593 natural products brands, each reviewed against New Hope Network's standards.
- What is Beacon Discovery?
- Beacon Discovery is the product catalog of Natural Products Expo, run by Informa. Brands share their ingredients, values and mission; retailers search them by SPINS categories, attributes and sales data. Retailers use it year-round, and at the show it helps them find brands on the floor.
- How is Beacon Discovery different from a directory?
- Beacon brings together, in one place, the metrics and tools to find products that meet practical and mission-driven goals: avoiding prohibited ingredients, sustainability impact estimates, processing transparency, regulatory compliance, distributor and broker details, velocity and sales metrics, and more than 100 filters aligned with SPINS shelf categories.
- What are the banned ingredient templates based on?
- Banned ingredient templates are part of what makes Beacon unique. Choose the template that matches your store's standards, and Beacon hides every product that contains those ingredients. Ingredient template options: New Hope Network Standards: the default. New Hope Network's ingredient standards apply to every product you see on Beacon.; Retailer Standards and Retailer Standards Plus: stricter templates based on lists published by leading retailers, plus our Standards team's expertise.. Ingredients marked with "*" are banned only if genetically engineered. If a product contains one of them and has no Non-GMO or Organic certification, Beacon does not show it. Exceptions: Nail polish may contain artificial colors in every template.; Hair color may contain paraphenylenediamine (PPD) in the New Hope Network Standards and Retailer Standards templates.; Products in the Home and Miscellaneous categories are not filtered against the templates.. The number of ingredients in each template counts every way an ingredient can appear on a label, including alternate spellings and abbreviations. Some ingredients are grouped under one name in the templates (for example, PEGs).
- How do I get a demo?
- Book a walk-through of Beacon with our retail engagement team, or email beacondiscovery@newhope.com.
Sources: SPINS, HowGood, New Hope Network Standards.
Browse 33,202 natural products
Search by ingredient, certification, distribution or sales data.