August in Denver means one thing for the natural products community: Newtopia Now (opens in a new tab). If you’re gearing up to showcase your brand, Beacon Discovery is the best place to get a head start on connections this summer.
Retailers aren’t waiting until they arrive in Denver to start scouting. They’re already combing through Beacon Discovery to find standout brands worth connecting with. If you want to catch their eye, now’s the time to fine-tune your profile and make sure your products are front and center. Beacon Discovery access for your brand is included with booth costs, and you won’t want to miss out on this exhibitor benefit.
Here’s how to get the most out of your Beacon Discovery presence:
Refresh Your Brand Profile
Your Beacon Discovery profile may be the first impression retailers get of your brand. Make sure it’s a good one! Here’s some things to check:
(opens in a new tab)- Is your brand story clear and compelling?
- Have you updated your logo, contact info, and HQ location?
- Are your website and social media links live and accurate?
- Is your distribution information current? Is Private Label available?
With your Beacon Hub, you can quickly update all of this in one place. Look from the eyes of a retailer and ask, does my profile have the information they need to make an informed buying decision?
Make Your Products Pop
Newtopia Now gives retailers a snapshot of what’s fresh, exciting, and ready for shelves. Make sure your product listings reflect your latest and greatest:
- Highlight new products: Launched something recently? Make sure retailers can find it under the “New to Beacon” filter.
- Upgrade your visuals: High-res photos mean Beacon Discovery can pull key attribute information about your product, ensuring you come up when retailers are filtering to find the products that match their criteria.
- Declutter: Remove discontinued SKUs to avoid confusion.
If you need to upload new products or make changes to existing SKUs, contact the Audience Success Team for assistance.
Elevate Trust with MarketReady Verified
Retailers want to know you’re ready for the real world, and on Beacon, nothing signals that better than the MarketReady Verified (opens in a new tab) badge.
(opens in a new tab)This distinction shows you’ve worked with the experts at MarketReady Insights (opens in a new tab) to ensure your label meets FDA standards. It’s a badge of compliance and credibility that can give retailers added confidence in your products.
Get Started Now
Don’t wait, upload and update your Beacon Discovery presence today and beat the pre-show rush.
Whether this is your first time at Newtopia Now or you’re a returning favorite, having a strong Beacon Discovery presence helps you make connections before you even land in Colorado. Retailers and other attendees are already browsing. Make sure your brand is one they don’t miss.